With each passing day, it is becoming a popular notion that “the rise of digital media platforms is going to make TV obsolete.” But is it all that true? While examining the available research reports, we have come to the… Continue Reading
We are witnessing the rise of social media advertising that every brand (almost) is opting for these days. However, this by no means keeps the ability to conquer the exquisite power of a television advertisement. In fact, it is the… Continue Reading
Flashback to the late 80s and beginning of the 90s era when our childhood days were spent watching some of the most iconic shows on Doordarshan (as Netflix, Amazon Prime or YouTube had not taken shape yet). In between these… Continue Reading