India is one such country where there prevails a strong base of newspaper readers. Though social media is gaining popularity with each passing day, newspapers have been ruling the media industry since the time when most of us were not even born. Thus, newspaper Ad conquers the major share in the advertisement pie chart, when compared to other forms of advertisement. Apart from providing us with a daily dose of knowledge catering politics, economy, fashion, lifestyle, entertainment, food, sports, etc., a newspaper also paves the path for the readers to get acquainted with new brands or products and services through Ads.
Plus, thanks to technology who have made the newspaper Ad booking process an easy task through the various Ad agencies. An individual or a brand can easily book various types of Ads like Display Classified Ads, Matrimonial Ads, Property Ads or Public Notice Ads in newspapers through the Ad agencies to drive a greater viewership. However, why are we boasting about newspaper advertisements in a world of social media platforms? The reasons are given below.
Perks of Publishing Newspaper Ad:
Extensive Reach: While there lies a myth that newspaper Ads are devoid of reaching a gamut of viewers, let us tell you that the reality has a different story altogether. Most of the top newspapers in India are distributed all across the nation which makes it the best platform to publish Ads. Thus, with almost every newspaper having a wide circulation all across the nation, newspaper Ads have an extensive reach that will eventually produce the best results.
Targeted: With extensive reach comes targeting the right group of people who are interested to see your Ad, facilitating positive results. A brand or an individual gets the option to target people based on their profession, region, language, sex or other factors that will help them to gain a better viewership. For example, if your newspaper Ad is about a product or a service which is meant for the people residing in Delhi, make sure to choose a newspaper which has a wide circulation in Delhi. Alternatively, you can publish the Ad in a regional newspaper if your targeted audiences prefer speaking in the regional language.
Cost-Effective: In the present world, the combination of technology and Ad agencies have made the newspaper Ad booking process a budget-friendly mode of advertising. With the concept of targeted print advertising, you’ll be able to reach your target audience effectively without exceeding your budget. Plus, there are plenty of newspapers that are bestowed with a plethora of pricing options that further makes the process a budget-friendly one.
Deeper Engagement: People who engage themselves in reading newspaper spend at least 10 mins on a regular basis to scan through the content. This is way more than the social media platform where people do not spend more than 15-20 seconds. Hence, the depth of engagement that comes with a newspaper Ad is deep-rooted and tends to register in a reader’s mind.
Better Ad Recall: With better engagement comes better recall of Ad which is highly possible with a newspaper Ad. Individuals will recollect the Ad even when it won’t be displayed in front of them.
Longevity: An individual might come across a newspaper Ad after a month of its release. Chances are quite high that he/she might get attracted to that ad of his/her interest even after a month of its release, which is not quite possible with social media ads.
While the above-mentioned points clearly lay down the fact that newspaper advertisements are still the ‘king’ of advertisements, choosing the best newspaper Ad agency also matters.
Bookadsnow the Online Newspaper Ad Booking Portal
Bookadsnow- an online media planning portal which aims at simplifying the Ad booking process at the best possible rates in the industry to suit your budget. Being recognized by the INS, Bookadsnow has strong connections with every media houses across the nation due to their 30+ years of experience. They believe in keeping a clarity with their clients until the Ads are released and set up a fitting budget after learning about the client’s requirements. Apart from that, Bookadsnow also keeps the potential to negotiate the Ad rates with the concerned newspaper on behalf of their clients, that work in driving various brands and individuals to book Ads through Bookadsnow.
