Newspaper advertisements are not dead as had been predicted and we can see the truth of this quite well. As per IRS 2017 report, the percentage of newspaper readers have increased by 40% from 2014 to 2017. Moreover, to add… Continue Reading
The print medium and advertising have been bosom buddies from almost the inception of the books and newspapers. Advertisements account for up to 70% of a newspaper’s income, which makes them an integral part of the publication.  Given the long-established… Continue Reading
Daily Thanthi is a prominent English newspaper in South India that has a Tamil counterpart called Dina Thanthi. It is the ninth largest selling daily that is circulated in India. The daily has a circulation figure of approximately 1,679,837 copies… Continue Reading