Try as one may, there is no escaping the reach of the radio ads. These ads are one of the strongest forms of advertising. And the availability of radio on mobile devices like smart phones with a stable Internet connection and radio setups in cars enable brands to access to this audience set.
Also the radio enables small and medium enterprises to conduct geo-targeted campaigns and engage the local audience in that area. Likewise, a nationalized radio channel in India collaborates with bigger brands to provide a pan India visibility.
The radio stations also attract varying target groups with different wide interest sets. The curated targeting is carried out with a wide variety of programme schedules and classified age groups. Different types of music programs attract different age groups and brands can select the slots accordingly to air radio ads!